Other than authenticity, our chief purpose as communicators of ideas is to help our audiences see the light at the end of the funnel. Translated...
1. Create a funnel of ideas, images, concepts, logic and emotions
2. Either broaden it or tighten it depending on which end of the funnel you start
3. Create the opportunity for a light bulb to click for each person
Contained within this three step process is a playground (the funnel), action (the broadening or tightening of the funnel), and reward (the light). Sounds like fun, huh?
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