Tuesday, April 12, 2011

Great Corporate Communication Rules




1. The complex lives in the handouts.
2. The simple lives in the slides.
3. The meaning lives in the stories.

Communicate accordingly.


PS...

- Less is more. More is distracting.

- Many things need to be communicated. Not all of it needs to be said. Learn which medium best fits your data. Handouts, slides, spoken, etc.

- PowerPoint is a visual tool designed to strengthen the stories behind the slides.

- Attention needs to be on what the data simply means, not on how much of it there is.



- Posted from the road on the iPad.

1 comment:

Fred E. Miller said...

Simply well said, Rhett!