The next time you find yourself teaching conceptual information (possible solutions, best case scenarios, suggestions for change) to an audience, structure the flow of each point using the following four keys:
1. Understanding - Go CVS on your approach to bringing everyone to the same level of understanding. Be Concrete, Visual and Simple with your words.
2. Value - A concept is only as good as it is valuable. This requires personalization for that particular audience on that particular day. Why should they care today and why should they act tomorrow?
3. Barriers - Anytime you present a solution or action without addressing the potential barriers to application, you are leaving your audience assuming... and people always assume the worst. Your idea is dead the minute you stop talking.
4. Application - Leave your audience with momentum by clearly explaining where and how they can practically and personally apply the concept. This is a must for any presenter with the goal of motivating change.
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